TikTok creators show viewers online how they transformed a New York City rental property into a warm and inviting environment by treating it like a purchased home, saying rental properties aren’t worth renovating This challenged a long-held belief.
Mallory, who goes by @Reserve_Home on social media platforms, shares a video full of hacks for renters to spruce up a bleak apartment, and has been viewed more than 840,000 times.
Content creators have created montages of themselves adding personal touches to rental properties to challenge the stereotype that investing in renovating temporary housing is a waste of time. Mallory is seen painting the large apartment, adding vibrant wallpaper and elegant window treatments while spraying the door handles and brackets gold.
She is then shown adding character and period items to the rental through wall panels and cornices to evoke a homely, lived-in feel.
For finishing touches, Mallory chooses a gilded mirror, a neutral-toned coffee table book about Impressionist artists, and a large line drawing in a sleek glass frame, leaning against the wall in a chic arrangement.
”[Why would you renovate your rental is] It’s a very simple question, and I always answer it. [It’s] Because I want to love where I live now, and if I continue like this, I’ll be 100 years old by the time I can buy it. [a home]” Mallory wrote under the TikTok post.
“I know it’s not always possible or worth it to change things up in a rental, but when I’ve been able to do it, I’ve never regretted it,” she says. wrote.
Homeownership rates among young Americans have declined since the 1990s, the cost of living has risen, and wages have risen at a rate that is below the rate of inflation. According to the National Association of Realtors, housing affordability has fallen to its lowest level since the early 1980s.
What does the comment say?
Since being shared on TikTok by @Reserve_Home on July 16, the post has been liked by over 129,000 users and commented on over 534 times. Content creators were able to impress TikTok users by showing how rental properties can be personalized as the housing market continues to be inaccessible to graduates and millennials.
“They think if they get tested they can get a higher rent because they look great,” one user wrote.
Another user wrote: “Your house looks amazing.” A third user said: “You can’t even put a nail in the wall in a rented room.”
You can view the TikTok post here.
newsweek We reached out to @Reserve_Home for comment via TikTok.
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