When listing luxury properties, agents must keep in mind that buyer expectations are higher than ever. They want to see homes that match the aspirational architectural content they see and read. And color can effectively express a designer’s lifestyle.
“In today’s market, it’s so important to give your home a unique aesthetic and designer-finished feel,” says Nasia Goh, real estate associate at Sotheby’s International Realty – Beverly Hills Brokerage. “While volumes are down, there are still buyers willing to pay premium prices for fully move-in, bespoke spaces.”
How does she keep up with the latest styles? “I constantly follow Architectural Digest and dozens of top interior designers on Instagram. I also have the privilege of seeing new trends in homes for sale in Los Angeles every week. .”
It’s an approach also used by Susan Jakubowski, global real estate advisor at Premier Sotheby’s International Realty. “I’m always looking at social media and magazines,” she says. “Most of the luxury homes I tour employ professional interior designers.”
Additionally, Jakubowski works directly with experts, “consulting with professional designers to optimize the look of our client’s homes before putting them on the market.”
These two have a true insider’s perspective on the interior design and paint colors that are driving inventory in this year’s luxury market. Here are her three most inspired interior trends for 2023.
1. This year’s trends are bold and beautiful.
Bright, lively colors such as deep pink, coral, and lavender hues may seem too bold for your decor. But Jakubowski has seen them resurface this year, and that’s not really surprising. “Viva Her Magenta is Pantone’s 2023 Her Color of the Year,” she points out. “It’s a fun color that shows optimism.”
Mr Goh added that interior designers are making the most of wallpaper to give rooms a unique personality. “I personally consult on the design of several new buildings in Los Angeles, and it’s always a great idea to include a bold powder room, dramatic dining room, or fun game room,” she says. Masu.
2. Neutral has acquired new meaning
Neutral walls were once a blank slate, a blank canvas on which buyers could project their ideas without interference. But that’s no longer the case.
Now, neutral colors have a purpose: to bring warmth and depth to the atmosphere. And Mr Goh has found that buyers are willing to pay a premium for custom homes that achieve this. “For the past few years, white walls have been the gold standard for a clean, ‘new’ aesthetic. But we’re seeing owners and designers leaning toward mushroom and taupe colors,” she says. “Buyers love the homey, cozy, inviting feel this palette brings.”
Colors and textures are also highly valued this year. “We’re seeing a strong move towards clay walls, plaster walls, or portola paints that mimic that effect,” says Goh. “A neutral tan tone that adds depth and movement to flat wall treatments.”
Warm, neutral colors can also be incorporated or emphasized through furniture. This may be mentioned by the agent to the stager. “I see a lot of light wood used in furniture, cabinetry, shelving, doors, ceiling beams, etc.,” says Jakubowski. “This creates a warm, rustic feel to the home.”
3. Indulge in colors inspired by nature
Jakubowski confirms what tastemakers have always known: blue and green have universal appeal because of the richness and tranquility they bring to a space. “Every shade of green is sprinkled throughout the house,” she says. “I often see blue and green mixed together, and I love that.”
Perfect as an interior accent. “Greenery is especially noteworthy because it is so versatile and brings in the organic colors of outdoor plants,” says Goh. “I painted a custom bookshelf in my house Farrow & Ball’s ‘Duck Green’ and I love it.”
Show buyers what they want to see
Agents should never underestimate the influence of top-class design styles when listing luxury homes. “Including on-trend colors in your property is really important because it makes your home feel like new,” says Jakubowski. “Buyers read housing magazines when making a purchase, so the closer a home is to the homes featured in the magazines, the more desirable it is,” Go agrees. Masu. “Buyers know and appreciate good design and are willing to pay for it.”
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