US-based e-commerce company Wayfair has launched Decorify, an app that allows customers to create shoppable photorealistic images of rooms in their homes in a new style.
Customers can upload a photo of the space they want to redesign and then use the app to transform the space in styles such as “Modern Farmhouse,” “Bohemian,” or “Industrial.”
According to Wayfair, the infrastructure behind Decorify has been in development for some time. However, with the advent of image-generating AI pervasive models such as OpenAI’s DALL-E 2, the quality of the images produced has perfected and improved to the point that Wayfair deemed them suitable for shipping.
How to use the app
Decorify is intuitive to use and does not require the download of a special app. When you launch Her Decorify on the web (desktop or mobile) and log in with your Google, GitHub account, or email address, the app asks customers to upload a photo of their space.
When a customer uploads a photo, Decorify chooses one of the following styles: Traditional, Modern, Farmhouse, Bohemian, Rustic, Industrial, Glam, or Perfect Pink. It will ask you to choose. The app then “transforms” the room, replacing fixtures, rugs, and furniture in the photo with products in the style you choose.
At this time, Decorify only supports living rooms. Wayfair says that will change in the future.
More companies are applying the latest technology to e-commerce
The experience is similar to REimagineHome, an app that also utilizes generative AI to restyle images of your space. The same goes for interior AI. Wayfair brings to you its brand recognition and large online inventory of home decor.
Company officials say Decorify has the potential to bring great value to Wayfair customers by combining visual discovery and inspiration with products available for purchase from an extensive catalog covering everything for the home. Ta. Wayfair hopes Decorify can launch a camera-first shopping paradigm for visual discovery, where the journey begins with the click of an image.
Wayfair’s adoption of generative AI comes as other platforms seek to apply the technology to e-commerce, and like Wayfair, hopes it will lead to increased sales.
Google recently launched a generative AI experience that allows users to preview clothes on different models before purchasing them. Elsewhere, Amazon, which has previously experimented with virtual try-on technology for products such as shoes and jewelry, is using generative AI to summarize product reviews in its shopping app.