From rainbow-colored mermaid prom dresses to seashell home decor, the “mermaidcore” trend is at its peak. Steadily growing since 2020, this summer’s trend continues seascape visuals across a variety of industries.
The mermaidcore trend is particularly inspired by a fascination with the sea and its features. Recent media releases like The Little Mermaid movies, Ruby Gilman, Teenage Kraken, Netflix’s MerPeople, and TikTok fashion content showcasing mermaid-inspired looks dominate this season accelerated the trend. Additionally, star Halle Bailey also embraced the trend at the premiere of The Little Mermaid.
Searches for the mermaidcore hashtag and mermaid-inspired visuals skyrocketed across media. His #Mermaidcore has been viewed over 16 billion times on TikTok. According to a report by fashion company Nasty Gal, searches for “mermaid style” on Google have increased by 736% over the past year. Ahead of the upcoming release of The Little Mermaid, searches for “mermaid core” on Pinterest have increased by 614%.
Ocean-inspired products are landing in local luxury stores, including home decor at Dollar Tree, cosmetics packaging at Flower Knows, and statement bags at Kate Spade New York. Beauty enthusiasts are embracing his mermaid core trend by experimenting with makeup and fashion designs, as seen on David Koma Resort 2024 and his Spring 2023 runway. Fashion looks include pearl accessories, nail art, wet hair, makeup techniques and unique clothing designs.
@chazlyn.yvonne Ready for May 26th…🧜🏾♀️ #thelittlemermaid #hallebaileyariel #princessariel #mermaidcore #disneyprincess #hallebailey #sirencore ♬ Original song – liveactionhalleariel
The influence of this trend extends beyond the fashion and beauty industries to include graphic design and Spotify music playlists. Unleashing a wave of far-reaching glamor, the mermaid core aesthetic is officially taking precedence as the dominant trend of the summer season.
These days, you can see mermaids and mermaid core items everywhere. It’s like the 2010s are back.
— P. (@cosmonade) June 17, 2023
Kaina Early (she/her) is a journalist from the San Francisco Bay Area who covers entertainment and culture.
Edited by Nikea Woods