Christmas themed home decor from Modern Vintage Home.Ben Frieda | For the Abington Journal
CLARKS SUMMIT – Jennifer Davis has a vision for finding beauty in old furniture. She gives vintage items a more modern look by adding new elements.
“You get the quality of vintage furniture with a new look,” she said. “You give it new life.”
Jennifer has a studio on North State Street. It’s called Modern Vintage Home. Customers can bring in old furniture and Jennifer will restore it based on the customer’s preferences. Most of the pieces she receives from her customers are her family’s heirlooms, so she likes the concept of turning something “drab” into something beautiful.
“You’re making someone really happy,” she said.
Modern Vintage Home also has a gift shop that focuses primarily on home decor.
Many items are placed in restored cabinets and are also for sale. Items include decorative pillows, charcuterie boards, jewelry, handmade pottery, glassware, and more.
Just in time for Christmas, the store is stocked with holiday decor, including stockings, holiday flowers, Christmas-themed wall art, and stuffed gnomes. Food includes coffee, tea, soup, and beer bread. There are also textiles such as carpets, table runners and tea towels. Gifts for men include men’s jewelry and custom shaving brushes.
Products change depending on the season.
Before COVID-19, Jennifer originally purchased the building with the intention of working primarily on custom-finished furniture. In the spring of 2022, after the coronavirus pandemic subsided, she noticed that people were getting used to buying things from home and having it delivered to their door without leaving the house.
“They’ve lost sight of what it’s like to come back downtown and shop and feel and have a retail experience,” she says.
Jennifer recalls her childhood shopping with her mother at the family’s small business. She wanted to venture into the home decor and gift business to give her a reason to come back not only to find her furniture, but also to buy gifts for her friends and family.
At the end of April, home decorations and gifts were added to the building and it was officially launched as Modern Vintage Home. Many of her clients embrace the idea of building back downtown and supporting local small businesses.
“I think people welcome coming back downtown and having another shopping experience,” she said.
All furniture refurbishments are done by Jennifer in her in-store workshop. She can customize unfinished pieces according to the customer’s chosen color and style. She posts before and after photos of her furniture on her Facebook page.
Jennifer is no stranger to retail.
In fact, she has 30 years of experience. Her first job out of college was as an assistant manager in the home/gift department at Bloomingdale’s in New York City. She also worked in budgeting and payroll for her 23 years at Lord & Taylor. Due to the coronavirus pandemic, her division at Lord & Taylor was discontinued.
“It gave me the inspiration to try something new and jump in and open my own business,” she said.
Jennifer is leveraging all of her experience in the retail industry to develop her new business. She enjoys meeting and working with new people. She likes having a flexible schedule that allows her to be with her family. She is survived by her husband named Gary and her three children named Celia, Clayton, and Colin.
What she likes about her job is that she has the freedom to make her own choices.
“It’s great to be able to take all the experience I’ve gained over the years and do things in a way that I enjoy,” she said.