Our grandmother loved patterns and ornate, heavy furniture, while our mother didn’t like macrame and glass objects as decorations in the house. We are a generation that has turned its back on tradition and opted for minimalism, artistic decoration, and decorations using natural materials.
Photo: Instagram/KurdistanMillionairesCars (composite)
This is not one of those things.
At some point in this increasingly bizarre era of the internet, wealthy people around the world decided that luxury goods could double as home decor. No, it’s not. Some wealthy people have come to the conclusion that coveted luxury assets should only be used as home decorations.
A great example is the brand new Rolls-Royce Ghost, which was used as an exhibit on the high terrace. It happened last month in China’s Fujian province and was the brainchild of a local billionaire who wanted something special for his new home. All things considered, the new condo, which was still under construction when this incident occurred, is probably more of a man cave or bachelor pad than a full-time home.
So this gentleman (whose identity has not been made public) decided to use only the Ghost of a Rolls-Royce as decoration for the terrace of his future home. Even if this were an ordinary mansion, it would have been a large and complex job, but the fact that the apartment was on the 44th floor of the building made the task even more difficult.
A crane had to be brought in, and a special iron box was made for this purpose. The Ghost was hoisted 557 feet (170 meters) into the air, hoisted onto a terrace by iron bars, and then driven into place. The landing spot was next to a Jacuzzi, but the vehicle’s final resting place was next to a glass parapet, with a panoramic view of the city and out of harm’s way.
Video of the stunt began circulating on social media last month and was eventually picked up by automotive vlogger Supercar Blondie this month. The reaction to this was almost unanimous, with some commenting that the ghostly new cars were made for the streets, not for display in apartment complexes.
Even if you rather “Their money, their business.”-type of guy.
This isn’t the first time a video of such a stunt has gone viral, and it’s not the first time the billionaire has gone the extra mile to bring his dream car home, even if it means he’ll never be able to drive it again. It’s not the first time either. . Let’s be real, people who have the money to do something like this won’t spend the same amount of money to get their car back when they get home and are tired of looking at it every day. They just buy another car.
Whether it’s poster art, luxury merchandise, coffee table books, or dismantled vehicles mounted on the wall, automotive-related pieces always give the place a masculine and stylish feel. Car elevators, which transport selected cars to exhibition galleries within apartment buildings, can be considered an offshoot of car-centric interior design.
However, this new trend does not have any trace of the above features. It’s expensive, risky, and ultimately pointless because the car will never be driven on pavement again. In this particular case, it’s like taking out a wad of bills and using it as a coffee coaster.
Luxury items, even the most outrageous, retain some functionality, although this is not the case in this example. Because this is all about flexibility and doing something to show that you can afford it and because you want to. It’s like eating only food covered in 24K gold leaf. It doesn’t taste any different, it still smells like regular food, but you do it because you want other people to know you can afford it.
perfect PR stunt
In May of this year, an Australian gentleman bought a McLaren Senna GTR from storage for $3 million, but no one knows how much it would cost to hoist it by crane to the 57th floor of the new building he had just bought it in. I don’t know. apartment. As was the case then, there’s more to this flying ghost than meets the eye. That doesn’t make the stunt any less outlandish, but it at least gives it more context.
A story is going around on social media that this wealthy man really wanted it as a piece of furniture in his house, so he made it happen. This is only half the truth, as this was also his PR stunt for the property developer and Rolls-Royce itself.
The whole thing was reportedly coordinated with the help of a local Rolls-Royce dealership to draw attention to the luxury architecture.
The property developer told the media that because the vehicle weighs 2.5 tonnes, “a lot of calculations and experiments were needed” before starting to build the steel box. When it comes to weight, the terrace should have no problems, they added. Ah, it would be ridiculous to go through the trouble of causing something worse than this.
One last joke, if you’ll forgive me. Isn’t it a shame that you don’t even know the name of this luxury skyscraper even though you’ve created it?