The natural waves and beauty of the dining room table are highlighted, while art and wallpaper depicting birds in flight create a cozy atmosphere. (Photo by Lindsay Chambers)
HD Buttercup spotlights five up-and-coming interior designers. The public can view their work and be inspired by their creativity.
Lindsey Chambers, Breeze Giannacio, Natalie Marom, Alexandra Ray, and Lucy Ayres were given separate spaces in the Culver City store and asked to showcase their talents. The only caveat was that I had to use HD Buttercup products to create a personal vignette about the design of my home. The result is a clear mix of personal statements executed using chandeliers, sofas, wallpaper, tables and chairs. The goal was to inspire shoppers in parallel with the #HDBGoneBold campaign.
Mr Ayers, who owns 22 Interiors, was named the winner of the friendly guest designer competition ‘Emerging Artist’. She chose to lead with color.
“Color is my forte and I think it helps me stand out. I was born in Prague and have lived in Los Angeles for 16 years. My aesthetic is California cool and European sophistication. It’s a combination of,” she said.
Her space features dark indigo blue paint, which is very mineral-laden, making it stand out. “This space is rich, wild, and unexpected. We added mirrors and furniture along with paintings inspired by John Steinbeck for the feel of a modern Parisian bistro.”
West Hollywood interior designer Lindsay Chambers of Lindsay Chambers Designs first discovered HD Buttercup during a visit before moving here. She liked what she saw so much that she created a fun and quirky wallpaper with birds flying around. She chose a large wooden table because she wanted to show off the natural undulations of the wood grain. The result is a bright and airy room perfect for hosting long social dinners.
Westlake Village designer Alexandra Ray of Alexandra Ray Design wanted to embrace the HD Buttercup look and incorporate old-world classic elements to make her space modern and clean . She did this by introducing golden ornaments like those found in Parisian apartments, along with chandeliers and large windows. She layered it with a sexy fur-covered 1980s stool and an old wool rug from Paris.
“I wanted this room to tell the story of a well-traveled, sexy single man,” she says with a laugh.
If you’re looking for inspiration, you’ll find it here. However, space is available until the end of this month, so hurry. They are located at 3225 Helms Avenue in Culver City, in the former Helms Bakery off Venice Avenue. Store hours are Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.
The guest designer competition helped launch the home furnishings retailer’s Spring 2017 premiere, showcasing new products across seven California stores. Furniture, decorations, lighting, rugs, and other ambiance are original, bold, and eclectic.