Ludwig, a new artificial intelligence tool, wants to decorate your home. However, some of the options were puzzling.
May 4, 2023 6:00 AM EDT
“The Computer Institute in Montreal helped us develop the initial blueprint and how to proceed with that blueprint, and from there we started hiring the right developers and the right machine learning engineers.” Full House CEO Andria Santos talks about how Ludwig came to be. Something to do.
I happened to be decorating a new house, so I thought I’d give Ludwig a try myself. I used the free version which allows you to design one room. To furnish your entire home, you will be asked to pay a fee of $99. First, I uploaded some images from Pinterest, including photos from my store website and design blog, and chose which space I wanted to focus on. Ludwig gave me a choice of dining room, living room and bedroom.
After selecting a room, several furniture options related to the image I uploaded appeared within seconds. From there, you can refresh the design page to select new options, upload another image, or proceed to purchase to contact his Fulhaus team to get the product from vendors including brands like Four Hands and Loloi. I was able to place an order. You can also rate Ludwig’s recommendations on a scale of one to three smiley face emojis. In response to the bad review, the tool told me, “Sorry, Ludwig is still learning.”
Ludwig was fast, but in the end I didn’t feel ready to spruce up the entire space after using it. I found that the part the tool selected did not reflect the image I had uploaded as accurately as I expected. For example, we assumed that a photo of a white sofa with a round coffee table and a few chairs would give us furniture options that mimic the basic specifications. Instead, Ludwig sent back a gray sectional rectangular coffee table, accent chair, accent table, and rug. I didn’t think their styles were particularly similar to the images I sent, nor did I think they would blend very well together. Without the designer’s perspective, I don’t think Ludwig would have provided the context and stylistic consistency I needed to arrange the pieces myself.
I asked the Full House team about my experience. They said that because inspiration comes from so many sources, they built Ludwig to interpret the images as a general direction rather than something to copy literally. So when the tool makes recommendations, it’s suggesting combinations that reflect the look and feel of the inspiration image, not replicas. They also assured us that the more Ludwig learns, the better it will be at identifying pieces and styles that match specific inputs.
Ludwig is aimed at professionals as well as average homeowners like me. “For us, it was important to create a tool that could be used by non-designers, but also powerful enough to be useful to professional designers as well.” Santos says Mr. In particular, Mr. Santos emphasized Mr. Ludwig’s ability to quickly sort through options from approximately 300 furniture suppliers. “There’s no way a designer can go through these 300 suppliers, especially when the client requires him to start living in the property within a month.”
I asked some interior designers if they would like to try Ludwig as well. They reported experiences similar to mine.
“I tried using it about 3 times. [with images from] says Kristen Forgione, principal designer and creative director at Lifestyled in Scottsdale, Arizona.
“Everything I looked at, about 20 per cent of the suggestions were in line with the style and aesthetic of the images I copied and pasted,” says Phoenix Gray, a designer at Orion Studios in Toronto. I am.
Okay, but isn’t that exactly what human interior designers would say about artificial intelligence that could theoretically threaten their lives?
“I never thought for a second about how AI would impact design and designers until I tried Ludwig,” says Forgione. “I’m sure the customers will come.” [AI design]. There will always be someone who wants to get it done cheapest and quickest. Even if the furniture looks nothing like the inspiration photo provided, that person will still buy it. But there is no human or personal connection there. ”
Gray took a similar view. “When you code or do anything numerical or mathematical, it’s kind of scary how accurate it is. [AI] “Maybe,” he says. “But when it comes to creative fields like digital marketing and interior design, you need a sense of style.”
In fact, even Full House’s head of design, Pierce Atkinson, acknowledged the need for a human touch in the design process, saying, “That creative spirit is always needed.”
Ludwig also doesn’t consider budget. This could mean users have a shopping list they can’t afford. For example, you were offered to buy a floor lamp that cost $1,368. “In one case, the total value of six items was $13,000 to him, which is clearly not an amount that the average person would understand,” Gray said.
But both he and Forgione agreed that the tool could at least serve as a user-friendly starting point for those trying to figure out their aesthetic. “It’s easy to access by just dragging and dropping an image, and you’ll see some actual products that might be related to a similar style,” he says.
Even though Ludwig didn’t meet my design preferences, I also found the tool easy and fun to use. Not all items were a loss. I love the chairs accented with wicker details and the bleached wood coffee table. The experience felt like a more interesting and slightly more focused version of online shopping, if not quite like working with an actual interior designer. But hey, “Ludwig is still learning.”
Jamie Killin is an Arizona-based writer who covers business, hospitality, and lifestyle.