Has been updated: February 14, 2023 18:12 IST
Mumbai (Maharashtra) [India], February 14 (ANI/NewsVoir): HomeTown, one of the country’s most loved home improvement brands, today announced the appointment of iconic designer Pinakin Patel as Creative Director. Pinakin will build, mentor and mentor her team of interior designers, furniture designers and architects, who will be involved in creating exclusive furniture and interior décor items for HomeTown’s customers. The team also offers customized solutions to HomeTown customers through the chain’s HomeTown Design & Build platform, which provides all end-to-end solutions related to housing, including interior design, floor plan planning, project execution, furniture, and modular solutions. We also provide interior design services. and home decoration.
Design pioneer Pinakin Patel launched India’s first lifestyle and home decor store, Etcetra, in 1984. For the past four decades, Pinakin has created iconic villas, villas, residential interiors and bespoke furniture for India’s leading industrialists, celebrities and celebrities. Aesthetician. Considered a legend in the field, Pinakin’s most notable projects include the Dashrath Patel Museum in Alibaug, which houses the art and design legacy of his guru Padma Bhushan Dashrath Patel, and the adjacent iconic Villa , including Pinakin Prive.
Commenting on the partnership, Pinakin Patel said, “I am excited to extend my rich experience to a broader audience through Hometown. “It was much needed by an equally large consumer base. India cannot continue like this.” ”
Through this partnership, Pinakin and Hometown will develop four different furniture series. Our Modern Chic Collection, Perennial Classic Collection, features the bestsellers of every day. Rooted Cosmopolitan incorporates an Indian modern aesthetic, while the Art Deco collection features geometric details and shapes, exotic woods, jewel colors, lacquers and mirror finishes.
Mahesh Shah, MD, Praxis Home Retail Ltd., said, “We have hired Pinakin Patel as creative director for HomeTown to become a complete design-led interior solutions provider offering a full range of products and services to our customers. I am honored to lead this transformation.”
Launched in 2007, HomeTown is one of the most trusted brands in the home improvement space, operating 34 stores across 24 cities in India, as well as a popular e-commerce site and mobile app. HomeTown products are also available on major online marketplaces. The retail chain is owned and operated by Praxis Home Retail Ltd.
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