Milan — If it’s true that the three coincidences act as evidence, then Marco de Vincenzo must be onto something with his interest in blankets.
First, he recreated the geometric motifs of childhood blankets on the spacious long coats that opened Etro’s first menswear show in January. A month later, he wrapped a series of colorfully patterned blankets around the models’ torsos, adding a glamorous styling touch that marked the sophomore’s commitment to the brand.
Making his third debut in less than a year, this time in Etro’s home category, the designer is once again relying on what has become his talisman, and the coincidence was discovered at the Salone Salone. It was during a conversation with WWD prior to Del Salone. Mobile opens here Tuesday.
“Blankets are becoming kind of an obsession, for sure,” he said with a laugh, after teasing a special collaboration with painter Amy Lincoln that will be unveiled on the eve of the design event.
The partnership will see four limited-edition jacquards that double as “a modern tapestry with precious craftsmanship and the impact of color” by translating artwork created exclusively for Etro by Lincoln into textiles. The cashmere blanket was born. The motifs celebrate nature through images of shaded leaves, trees, waves, and clouds.
“I think blankets are something to collect. I have a collection full of blankets that I have purchased over the years, and I believe they symbolize the intimate relationship between a person and his way of life. …And I think the blanket is the first interior element that I associate with this brand. If I don’t think about the clothes, Etro is like a blanket to me,” said De Vincenzo. .
In fact, so far designers have somehow turned to the domestic side when interpreting labels, often blurring the boundaries between ready-to-wear and home interiors. De Vincenzo puts Etro’s textile heritage at the heart of his vision, relying on bold, tapestry-like fabrics and rich textures, with clean silhouettes and cocoon designs that exude coziness, comfort, and peace. I felt elated.
He wants to take the interaction of these two worlds further into the streets with fetish items. This direction was already established at the women’s show in February, where each seat had a different blanket and guests could be seen wrapping it around their shoulders the next morning to completely change their outfits. “This should be rediscovered as an object, and I would focus on this again, because its dual use has disappeared a little bit. But for me, the blanket is not just a sofa at home, but also a word. Robes can also have their proper place,” he said. .
Exhibited through the immersive installation “Woven Spectrum” staged at the Etro Home Boutique in the Brera district, the blankets developed with Lincoln will become a more artistic expression of Etro’s vast home category. This includes objects and textiles under the Etro Home Collection banner, and furniture under his Etro Home Interiors, a business he has licensed to Oniro Group since 2017.
In working on the home category for the first time, de Vincenzo said he had only played with it privately before, including making some tables and objects for his Roman residence with the help of craftsmen, but the designer , he wanted to continue the duality that defines this category. His creative journey with the company. While he celebrates the heritage of the brand, which started as a textile company in 1968, he breaks the mold with his own personal code.
“There is a double matrix, one that utilizes a combination of fabrics and textiles with jacquard that has an old-school feel, and the other that represents a part of me that I am trying to bring into history. Etro’s,” De Vincenzo said. “But even if it’s part of the company, [the interiors category] There are different rules,” he added.
“clearly [Oniro] We wanted this project to be consistent with what we’ve been doing at Etro for the past eight months. So we found a lot of common ground. [paths]. We’ve slightly reinvented everything, from the fabrics to the shapes of the furniture we’re introducing. “The home category has its own demands and a market that I didn’t know about, so it was certainly a work of changing the style, even if it followed rules that I didn’t know about,” said De Vincenzo. .
When asked about the biggest challenge throughout the process, the designer pointed out finding a compromise between the needs of both parties.
“I’ve always created fashion without thinking about myself, but when it comes to home, I’ve never really used fashion to express myself and the clothes I design are completely different from mine. Because you’re wearing different clothes.” [furnishing] I have a very personal opinion. Ironically, it was difficult to find a compromise because I realized that I had never done this before when designing clothes.In this case I https://news.google.com/rss/articles/CBMidmh0dHBzOi8vd3dkLmNvbS9ob21lLWRlc2lnbi9tYXRlcmlhbHMvZXRyby1tYXJjby1kZS12aW5jZW56by1vbi1ibGFua2V0cy12aXNpb24tZm9yLWJyYW5kLWhvbWUtY29sbGVjdGlvbnMtMTIzNTYwODUxMy_SAQA?oc=5 Between my tastes, my home, my environment, the spaces I like, where I want to live, and where the brand’s customers and the people who have already been following the brand for a long time before me live,” De Vincenzo said. Ta.
In the interiors range, the effort results in colorful geometric patterns and modular arrangements designed around a palette of greens, blues and natural earth tones, displayed in three setups at the Etro showroom on Via Spartaco it was done.
“I prefer environments with very subtle nuances rather than too bright colors,” De Vincenzo says. The rugs are perhaps the most powerful counterpoint to the psychedelic motif, but “overall, everything is balanced. It’s like what I do with ready-to-wear, where the combination of motifs creates an almost monochrome effect. It produces…for there are many.”Things are mixed together, but none has more power than the others. ”
De Vincenzo hints that the collaboration with Lincoln will “express the dream-like part of my vision for the brand” and evoke the vibe of Etro’s Manifesto series of portraits released ahead of Spring 2023. This will be the moment of greatest confusion. The September show expresses through color the freedom and individuality that de Vincenzo wants to explore with his brand. As reported, this project was the first act of his “Etropia” visual journey, followed by the release of his first advertising campaign and a series of activations.
The designer points out that Lincoln’s work is consistent with his passion for optical art, calling the American artist “a person who paints with a brush, but… [deliver a] The result looks almost like a digital effect. ”
“I love her color compositions. It’s so clean, hypnotic, almost earthy,” De Vincenzo says, teasing that these characteristics are “brilliantly” reflected in the textile’s shapes. I did. “[Lincoln] She hasn’t seen the results yet, but she will be surprised to see her work become something different,” he predicted.
Monday’s in-store event will also be the first time the two talents will meet in person. De Vincenzo said the collaboration was a coincidence, and like all the other artistic tie-ups under his eponymous fashion brand, Instagram was a part of it. He recalled that he played an important role. Months before her joining Etro last year, the designer scouted Lincoln on social platforms and, struck by her aesthetic affinity with hers, reached out to her “not knowing what we could do together.” . Once she joined her house of fashion, she realized that Etro’s home category could foster collaboration.
In addition to his interest in blankets, de Vincenzo revealed that the first thing he notices when he walks into a home is the walls. “Chairs, tables, sofas are associated with functional aspects, but the wall is a canvas for decoration. It’s there because you like it, not because you like it. So you can understand a lot from the walls of your home, starting with the tastes of the people who live there,” he says. said. “Plus, for someone like me who likes to collect things, walls offer a moment of playfulness. They are by no means the starting point for home decor, but they are the most fun part.”