a New research from Zillow found that recent homebuyers and future homebuyers would offer more money for a home with a dark gray interior. Buyers are starting to say goodbye to blandness and bidding on homes with darker, more dramatic walls.
The report found that charcoal-colored walls were associated with higher offer prices than white walls in every room examined by Zillow, including kitchens, living rooms, bathrooms, and bedrooms. This is because the usual classic white kitchen is losing popularity. Today’s prospective buyers reported paying $612 less for a home with it. Homes with dark graphite gray kitchens sold for an estimated $2,512 more than similar homes, while neutral pewter gray kitchens sold for an estimated $2,553 more, on average. Dark gray living rooms and bedrooms perform better than pale neutral rooms and are likely to receive offers of at least $1,755 or more.
“Buyers are exposed to dark, gray spaces through home improvement TV shows and social media feeds, but they can be drawn to charcoal on a psychological level,” says the Albany, N.J.-based company. says Menaz Khan, a color psychologist and interior designer. yoke. “Gray is the color of reclusion. As we emerge from the pandemic and return to busy lives, buyers want their homes to be a haven. I want to shut myself up in my room and escape.” We can create that sense of security. ”
Zillow’s paint color analysis is based on a series of surveys of more than 4,700 recent and prospective homebuyers across the country. In each study, images of houses with interior spaces and front doors painted in either 11 or 10 colors were randomly assigned. Each color was given a score based on buyers’ perceptions of the home, how likely they were to visit the home, and the price they were willing to pay for the home.
A study by Zillow found that using a mid-tone gray on your front door can have a negative impact on your home’s sales price. Potential buyers would offer an estimated $3,365 less for a home with a cement gray front door. Buyers prefer a black front door to a gray-painted front door and will offer $300 more for a home with a neutral, rose-brown front door.
Earth tones in the bathroom tend to increase the offer price. That’s because a bathroom painted the trendy terra cotta brown, the 2023 color of the year, can sell for $1,624 more than similar homes.
While a home’s final sale price is determined by a myriad of factors, this research shows that it pays to be strategic when selling your home. Most sellers make two improvements before listing their home. Interior painting is the most common project they tackle. By choosing the right paint color, sellers can appeal to more buyers this spring and potentially increase their bottom line.
“Paint is a relatively affordable and easy change, but it can have a huge impact on how buyers perceive your home,” said Amanda Pendleton, Zillow’s housing trends expert. “People don’t buy homes every day, so they’re trying to quickly process a lot of complex information in an area in which they have little experience. That uncertainty is what drives buyers to rely on color as a powerful visual effect. That could be the reason.”