THUNDER BAY, November 22, 2023 – This week, Confederation College business students will be hosting Student Enterprise Market Days. The annual event, which began Monday, encourages students to sell unique products they create by upcycling or reusing materials.
Erin Honor, program coordinator and business marketing professor at Confederation University, emphasizes the importance of this hands-on learning opportunity. “The Enterprise Challenge teaches students about corporate social responsibility. All proceeds go to the Emergency Student Food Bank, which addresses food insecurity within the campus community. It also focuses on the importance of reducing things and coming up with creative ways to reuse ‘otherwise useless products to keep them out of the landfill’, she explains. .
To successfully complete the Enterprise Challenge, each student must develop their own sustainable business, starting by creating a personal code of ethics based on the Seven Sacred Teachings. Students then work in teams to create a basic marketing plan to manufacture new products using recycled or upcycled materials and promote sales of those products.
The market offers a wide range of products including storage solutions, decorative items, clothing, accessories, home decor, jewelry, woodwork, bath and beauty products, candle holders, and more. Throughout the week, 20 student groups will set up shop and sell their work to the university community.
This challenge not only provides students with entrepreneurial experience, but also paves the way for potential future endeavors. “Small steps for students to produce sustainable products and promote their businesses to the university community may one day lead to something bigger,” explains Erin Honor.
Paula Sifuentes, a first-year business student, describes her experience with the Enterprise Challenge: “The Enterprise Challenge helps us as students not only think about how to reduce waste and reuse materials, but how to apply it in practical ways when thinking about sustainability. ”, my team scoured the home for unused or trashed items and came up with a simple product that repurposes books. As a student, I have a lot of textbooks. Decorate pages, frames, bookmarks. ”
The market will be held outside the Schnier Student Lounge and Ryan Hall from 9 a.m. to 4 p.m. through Nov. 24. The public is welcome to join and support this great cause.
For more information about the business programs offered at Confederation College, visit confederationcollege.ca/thisislearning.