The Italian company, which produces candied fruits, has opened a dedicated space for cooking demonstrations, designed by Milan-based architecture firm Co.arch Studio.
For more than 100 years, Cesarin has been producing fruity bakery products in a factory located between Verona and Vicenza, Italy.
Co.arch Studio founders Andrea Pezzoli and Giulia Urciuoli worked with the company to create a pop-up kitchen to host live viewing events and shoot videos for social media .
The two-story plywood structure is located on the first floor of the company’s existing factory building.
It includes a demonstration counter area, kitchen, meeting room, storage and restroom facilities.
The design concept developed by Pezzoli and Ulcioli was to create a unique and solid impression of volume within the room.
“The new volume was designed as a large piece of furniture, inspired by Antonello da Messina’s painting ‘Studio San Girolamo,'” they explained.
The Renaissance artwork they refer to depicts a priest sitting in a study where the architecture and furniture appear to be one.
“The painting is known for its perfect use of perspective, restoring an image of living space, but at the same time being utopian and austere,” Pezzoli and Urtuoli said.
A similar effect occurs here. The structure is like a hole in a box, and each one has a different function built into it.
The demonstration counter is located in a large space at the front and is equipped with casters so that it can be moved.
Rectangular niches in the side walls create casual seating, and arched doorways frame a staircase leading to a mezzanine level that serves as a meeting space.
The kitchen and toilet are located within the volume and can be accessed through a side door or counter area. The cloakroom is under the stairs.
“The wood volumes accentuate the ceiling height, define the rhythm of the space through the play of volume and voids, and create unprecedented interior views,” said the architects.
The plywood is made of Okume, a wood that looks similar to cherry blossoms.
The idea was to reference the fruit for which Cesarin is best known. The land surrounding the factory is famous for its cherry plantations, which produce particularly sweet varieties of cherries.
Behind the plywood panels is a balloon frame structure, and the columns and beams are made of fir wood.
The entire building was prefabricated in a carpenter’s factory in South Tyrol, allowing the architects to achieve “a quality not possible otherwise.”
The rest of the space is painted white, highlighting the wood texture.
Pezzoli and Ulcioli liken the overall effect to that of a theater. “To emphasize the theatrical aspect of the space, we darkened a number of the windows using light, wavy curtains that resemble curtains,” they added.
Other recent projects in Italy include the Boii flagship store in Milan, designed by Danish artist Thomas Poulsen, and a sushi restaurant designed to resemble a futuristic spaceship.
Photography by Simone Bossi.