For a while, it looked like Banana Republic was having a good time. The lifestyle brand will enter his “viral era” in late 2022, with ready-to-wear fashion appearing on his TikTok, debuting his first home textile collection in spring 2023, and buzzing about bedding and rugs. has been added. Now, with the expanded launch of BR Home, with a new site, two dedicated stores and a vast collection of furniture, lighting and decor, Banana Republic is experiencing more than just a temporary renaissance. It is clear that there are.
Banana Republic was first founded by Mel and Patricia Ziegler in 1978, when the retailer was called Banana Republic Travel & Safari Clothing Company. When Gap acquired the company in his early ’80s, its long name was shortened to its current designation and the exterior was adjusted to look more upscale, but the global influence remained. The combination of timeless design and international inspiration also serves as the basis for BR Home.
“Over the past few years, our collective experience has increased our need for comfort at home without suppressing our desire to adventure into the outside world,” said Banana Republic President and CEO CEO Sandra Stangl explains. “Banana Republic’s heritage as travelers and explorers positions us at the intersection of these two elements, transforming home design into discovery and self-expression.”