Anthropologie and Erin Fetherston have teamed up to launch an interiors and apparel collaboration for fall 2023. The collaboration will be available exclusively on her Anthropologie website starting August 10th.
Known for its romantic aesthetic and creating light, airy spaces, Los Angeles-based Featherston collaborates on a line of furniture, lighting, textiles, candles, and decorative accents. There are a total of 25 home products and 6 of his dresses. Prices range from $34 for a candle to his $3,498 for an upholstered sofa. Dresses retail for $160 to $220.
Aaron Mutscheller, president of Anthropologie Living and Terrain, said he is excited to introduce Featherston’s “feminine, contemporary perspective to our anthropology community.”
“When we think about what makes our Anthropologie Living business so great, we know that a big piece of the puzzle is our exclusive partnerships with great talent, and Erin is just that. We seamlessly translated our dreamy aesthetic into our first robust interiors collection, ensuring that subtle yet impactful details were woven into every piece. As always, we , we were dedicated to making the collection approachable with affordable pieces so that everyone who shops with us feels like they can collect pieces that represent Erin’s innate charm.” said Mr. Mascherer.
“Working with Anthropologie was a dream come true,” Featherston told WWD. “Our brands have an aesthetic affinity that made the overall creative interaction very collaborative and expansive for both of us.”
She said when the retailer first contacted her about a potential collaboration, the timing couldn’t have been better. She had just moved into a new house and she was into decorating mode. “As a designer, this is an existential job in a way, because every choice you make is a creative expression of you,” she said. “So, having spent several months immersed in my own dream world of furniture and homes, I knew exactly what I wanted and what I couldn’t find on the market. It’s a great space to do it,” she said.
“The Anthropologie design team took all of my dreams and hopes and worked with an expert executive to make them a reality,” she continued. “For 18 months, we worked diligently at each stage of the design, from ideation to sourcing and in-person and virtual product reviews at Anthropologie’s headquarters in Philadelphia. I couldn’t be more proud of things,” she said.
Since 2005, Featherson said she has been designing “work that evokes a sense of fantasy and playfulness that makes women feel beautiful and confident.” “When she first embarked on her interior project of this scale, she was convinced that Anthropologie was the perfect partner to express my vision and express my spirit,” she said. .
“With Anthro’s ability to continually evolve our assortment, there’s always something new to discover for our community, so no matter where you are in your life’s journey, whether you’re furnishing your home, dressing up for a night out, or Or set the perfect table for a celebration with family and friends. We know that pieces from the Erin Featherston for Anthropologie collection have been part of so many special moments for our customers. When I think about it, I am very happy,” she added.
As for how she translates her aesthetic into her homeware and apparel products, Featherston said the collection’s vibe interweaves core influences from her creative life. “Reflecting the years I spent in Paris[where I started my fashion career]the furniture has a subtle 1940s French silhouette. The palette and materials are very rustic and understated. Although drawn from the spirit of my native California, I inject romantic elements such as antique brass and milk glass, giving each piece a femininity and romanticism.”
When it comes to apparel, she said the collection feels like an extension of the domestic world and wants to capture the different moods of women who want to live in that world. “Her color palette and print direction seamlessly integrate the two categories,” she said.
The collection will be available exclusively online from August 10th. The collaboration will be supported by a complete marketing campaign consisting of digital support site content, branded category pages and email coverage, as well as in-store marketing and strong social media across Instagram. , TikTok, Pinterest, LinkedIn. Featherston is also expected to support and share across social channels.
Anthropologie has over 200 stores worldwide and ships to over 100 countries. The retailer has previously partnered with Mark Sikes, Amber Lewis, Pernille Rosenkilde and more on AnthroLiving. In apparel, the company has partnered with Peter Som, Carly Cushnie, Tracy Reese, Reformation, and more.
Featherston collaborates with a variety of brands and retailers, and her interior design work has been featured in Architectural Digest, Domino, House Beautiful, Harper’s Bazaar, Elle Decor, California Home & Design, and more. She is the principal of her The Eye Agency and has been working on commercial and residential design projects for the past few years. Her clients include Jenna Dee One, Jamie Lynn Her Sigler, Odette Annable, The Jane Club, Hoopsvin Bayers, and more. She also offers consultations through her The Expert.