Aesthetic trends and accessibility: Interior design in the age of social media
“How to Provide Your Own Home: A Dark Academia Atmosphere.” This is the title of a popular YouTube video targeted at homeowners fascinated by the aesthetics of liberal education and art. Dark His Academia, a subculture born in the age of social media, is one of many Internet aesthetics popularized over the past decade. Image-based platforms like Tumblr, Instagram, Pinterest, and TikTok have amplified the aesthetics of the internet, especially during the COVID-19 pandemic. Social media allows users to support and create their own trends and rapidly grow their following. Today, the creation of aesthetic trends is in the hands of the general public, who determine how trends in interior design develop.
In interior design, trends define the styles, colors, materials, and shapes that guide the vision for your project. Trends are born from popularity, widespread adoption, and a supportive community that follows them. On the Internet, the terms “viral” and “trend” are not the same, but they seem to be used interchangeably. Trends generally last long and exist along with one or two other competing trends. Viral trends, on the other hand, are often temporary and fueled by fast fashion and the design industry. The current internet aesthetic consists of both, drawing enthusiasts together into tight-knit online communities.
Design movements usually reflect the social scenario of a certain period of time. In the Western world, the Roaring Twenties evoke images of elaborate Art Deco motifs and bold colors born of economic prosperity and post-World War I relief. His 60s hippie movement after the Vietnam War saw colorful psychedelic patterns and tie-dye fabrics. Widely used. Today’s design culture is increasingly influenced by online phenomena, in addition to real-world events. The COVID-19 lockdown has increased the need for visual stimulation and personal expression, resulting in over 500 user-generated internet aesthetics.
Before the Internet, the process of predicting trends was clearly outlined. This involves identifying consumer attitudes, needs, desires, spending patterns and lifestyles in relation to economic factors. Trend analysis included scrutinizing socio-economic factors, historical context, and political dynamics to extrapolate future design identities. Viral trends and internet aesthetics have influenced this process, making it a fast-paced industry that is often pre-planned and changes almost instantly. Algorithms and accessibility alike are now considered when predicting lasting trends.
accessible interior design
Trending internet aesthetics make it easy for people to find an interior style that they can relate to. Social media platforms have simultaneously evolved to facilitate user-generated content. Pinterest is visual but not quite personal, while TikTok allows just about anyone to go viral with their personal posts. The creator economy allows users to post inspiration, mood boards, DIY tutorials, and “starter packs” online, making luxury-looking rooms a reality.
Accessibility and “virality” make interior design trends more commercialized. Labeled trends such as “cottage core”, “night core”, “dream core”, and “kid core” have been reduced to marketable decoration, gradually fueling a fast-paced decoration industry that chases fads. I am. The younger generation, who are seen to be loyal to trends, are now the marketable demographic. If things continue like this, the sustainability of the interior design industry will become a problem.
The age of social media has created a new environment for interior designers to compete. Interior design accessible through social platforms has ideas for every budget range, driving the popularity of DIY, which is a threat to the traditional design industry. Social media, an equal platform for “virality,” is full of diverse interior styles created by both interior designers and design influencers. Anyone can become an interior style influencer, making the industry more competitive.
Interior designers were once adept at predicting trends and marketing their work to their ideal clients. Their keen eye for design, combined with their knowledge of the social sciences, has allowed designers to stay ahead of market trends. The nuances of ever-changing design trends and algorithm-driven tastes are moving professionals away from the sense of control they once had. When everything becomes popular at the same time and new trends are created due to commercial incentives, the aesthetic style that a trained interior designer intentionally created gets lost in the noise.
Interior design on the internet faces the double-edged sword of trends and accessibility. These forces will continue to subject the design industry to a series of unpredictable and interesting events. What is the role of interior designers in a world of aesthetic influence? How will design trends and culture evolve in the future?