Conventional wisdom in home sales encourages sellers to present their home in a way that makes it easy for potential buyers to imagine themselves in the space. Often this means making your home’s design and color scheme more neutral and minimal to appeal to a wider audience. That’s why home sellers and stagers often limit their wall color choices to about two colors: white and off-white. But Zillow’s recent findings seem to point to a shift in color that home buyers are looking for, and home sellers should take note.
Zillow’s paint color analysis is based on the company’s series of surveys of more than 4,700 recent and prospective homebuyers nationwide. In each study, buyers were randomly assigned images of homes with interior spaces and front doors painted in either 11 or 10 colors, respectively. Each color was given a score based on buyers’ perceptions of the home, how likely they were to visit the home, and the price they were willing to pay for the home.
One of the most surprising discoveries from paint color analysis is that white kitchens no longer reign supreme. What are the recommended alternatives? Deeper, moodier shades. Below, we detail our findings and the colors that homebuyers love most in 2023.
A white kitchen can damage your home Sale price
As housing trends change, more and more people are moving away from an all-white, completely neutral aesthetic. Zillow’s findings bear that out. The study found that recent homebuyers and prospective homebuyers would offer more money for a home with a dark gray interior. According to a press release, charcoal walls are associated with higher offer prices than white in every room studied, including kitchens, living rooms, bathrooms, and bedrooms.
Classic white kitchens, which are timeless and likely to remain popular, have fallen from the ranks of popular kitchen paint colors. Not only that, but buyers actually reported paying $612 less for a home with a white kitchen.
Gray takes over as top choice
Gray is pushing white out of the spotlight and winning the hearts of prospective buyers. According to research from Zillow, a home with a deep graphite gray kitchen can sell for an estimated $2,512 more than similar homes, while a neutral pewter gray kitchen can sell for $2,553 more than expected. That’s what it means. There’s a similar trend in other rooms, with dark grays outperforming pale neutrals in living rooms and bedrooms, where he could at least get an offer of $1,755 or more.
“Buyers are exposed to dark gray spaces through home improvement TV shows and social media feeds, but they’re probably drawn to charcoal on a psychological level,” says a color psychologist in Albany, New York. says interior designer Menaz Khan. says in a press release. “Gray is the color of retreat. As we emerge from the pandemic and return to busy lives, buyers want their homes to be a haven. They want to withdraw and escape from the uncertainty of the outside world. We believe that a room wrapped in dark gray can create that sense of security.”
However, not all shades of gray are desirable to homebuyers. In some cases, using a neutral gray color, especially on your front door, can actually have a negative impact on your home’s selling price. A Zillow study found that recent and prospective buyers would offer an estimated $3,365 less for a home with a cement gray front door. In this case, the buyer would prefer a black front door to a gray-painted front door, and he would offer $300 more for a home with a neutral rose-brown front door.
rustic bathroom is yes
Earth tones in home interiors continue to be a trend, and Zillow research shows that buyers especially love these nature-inspired hues when used in bathrooms . Studies show that painting a bathroom a trendy terracotta brown in particular can sell for $1,624 more than a similar home.
While paint color may not seem that important in the grand scheme of selling a home, these findings show that it’s worth paying attention to these trends.
“Paint is a relatively affordable and easy change to make, but it can have a huge impact on how buyers perceive a home,” Zillow housing trends expert Amanda Pendleton said in a press release. “People don’t buy homes every day, so they’re trying to quickly process a lot of complex information in an inexperienced field. This may be why we rely on color as a strong visual signal to indicate whether a home is aging or in need of maintenance. That first impression influences our overall feelings about the home, and ultimately It affects how much you pay for that home.”