Interior designer Kerry Collins as designers, makers and creators come together to unveil their AW23 lookbooks and collections, and London Design Festival (LDF) makes bold statements and organizes interesting conversations across the capital. I thought this would be a good opportunity to catch up. From Swyft, take a closer look at the emerging trends and how they are integrated into interiors.
The immersive entrance designed by 2LG Studio in partnership with Lick as part of LDF puts ‘The Power of Color’ firmly on the agenda and feels like a strong starting point when identifying trends. You can
“First must be Eartistic tone” Collins said, starting a color conversation. “In the past few years, everyone has been focused on neutrals, but before that, gray was everywhere. When I say earth tones, I’m referring to colors that are found in nature. There are two main groups that work best: earthy shades of pink and red, and shades of green at the other end of the spectrum.”
“We’re going to see a lot more pink in interior design options this season and into next year,” Collins added. “Unfortunately for all you Barbie lovers out there, it’s all a little more toned down version of pinks and reds – warm browns, terracotta, rust, henna and brick.”
Feeding these earth tones is shade of green, along with clay and henna, enter the realm of biocompatible design on a sensory level. “My favorite greens right now are ones that are a little more subtle, in keeping with the organic theme,” Collins agrees. If you want to switch up your space this season, try spruce, moss, and celery. These are all great options for looking at this trend from a slightly different angle. ”
In a slight color deviation, the London Art Collective held the exhibition ‘On Purple’ to shine a spotlight on royal colors during LDF. So maybe purple will reign again.
we have been talking Biocompatible design Here in hotel design we’ve been embracing all shapes and forms for some time, and this is a trend that’s here to stay, clearly cutting across all disciplines and moving into colour, materials and lighting. has been proven. Exhibitions like Planted are built on the principles of biophilic design, collaborate only with brands that put nature and sustainability at their heart, and provide a platform for visions of a sustainable future. We continue to explore this theme from a broad social basis.
“This concept is nothing new; it has been used by architects and interior designers for decades,” Collins agrees. “Very simply, biophilic design is about spaces that feel more connected to nature. I am sure this year he will become even more popular in interiors in the AW23 season.”
“Incorporating biophilic design into interiors doesn’t have to be complicated. We’re not trying to recreate the Eden Project here,” Collins explained. “Increasing the number of houseplants in your home is the most obvious choice, but even if you’re not an environmentally conscious person, there are many other ways to create a calming oasis. Add natural materials to your decorating choices. Include things like real wood, rattan, jute, and stone when designing a biophilic-inspired interior. It’s all about imitating natural patterns and shapes, so try this concept Don’t be afraid.”
On a brighter note, another trend Collins identified: dopamine dressing – A relatively new interior design trend, it’s all about using colors, patterns, textures, and accessories that make you feel happier in your space. It’s playful and brings joy.
The Newmor team identified this in their 2023 trend forecast, and luxury brand Bvlgari has made a bold statement with its Bulgari Hotel London collaboration with multidisciplinary artist and designer Yinka Ilori. Fabric house Harlequin is also tapping into the dopamine dressing trend with a collaboration with designer Sophie Robinson.
Collins went on to discuss the dopamine trend in a little more detail and how to incorporate these happy sounds into the interior of your home or hotel. “There’s also a nostalgic feel to this trend,” she explained. “We often see vintage and retro items used as decorations, especially those that are quirky and period, such as rotary telephones from the ’60s and ’70s or lava lamps from the ’80s and ’90s. has a lot of nostalgic vibes. If you want to try dopamine dressing as an interior trend for yourself, start by choosing colors that make you feel happy and that appeal to you. For upholstery and furniture. Choose textures that make you feel safe and comfortable. Then incorporate accessories into your outfit that spark joy or remind you of happy memories. It has the power to make you feel happy, and this dopamine dressing is proof of that.”
bold architectural lighting is another trend that is making a strong case across the board. Lighting brand Gabriel Scott launched Wells Reimagined in collaboration with six international designers and architects, which was unveiled at Milan Design Week. The team at Northern Lights continues to create bespoke architectural lighting statements in hospitality interiors.
A big show at LDF this week, featured in our editor’s pick, is a live installation that transforms the sound present in St. Paul’s Cathedral into pulsating lines of light projected on an architectural scale. It was Aura. Introducing new ideas while seamlessly integrating into the building and its daily life, as if it were part of the original design. Aura listens to the sounds, voices and music generated within St. Paul’s Cathedral and embodies them into his three-dimensional aura of the spectrum, enhancing the ritual aspects of this space.
sustainability Although it continues to be an important focal point in interior design, it is really more of an accessory than a focal point. With the arrival of the AW23 collection, we can expect a general focus on greener materials, energy-efficient equipment, and reducing environmental impact. It’s not just the final product, but production methods and waste that continue to come under scrutiny. Edmund Bell’s fabric collections like his RESET put these issues front and center, as recycled fabrics are a core part of the company’s ethos.
With a theme of sustainability, Material Matters has returned to the Barge House at Oxo Tower Wharf as part of the Bankside Design District. The fair brings together global brands, designers, manufacturers and innovators to explore and celebrate the importance of materials and their ability to shape our lives. From the use of innovative materials to spotlighting clean technology, the exhibition continues to push the boundaries of sustainability.
Finally, it seems appropriate to end our trend predictions about future directions with a look back. retro shades And nostalgia.
“Retro is definitely here to stay! We talked about vintage vibes in our last style guide, and as a lover of this trend, we’re thrilled to see it come back in full force for the AW23 season.” Collins concluded. “This year and next, it’s going to be all about warm, cozy colors, with a little less avocado bathrooms and shag carpets. It’s reminiscent of ’70s style, but toned down a bit. Subtle. If you’re trying to recreate a retro look, warm colors are the way to go. Mustard yellow and ocher are the boldest of the warm shades that give off a retro feel, making them perfect for statement pieces like sofas and accent chairs. Browns, burgundy, deep greens and terracotta also work well.”
At the beginning of this year, hotel design We sat down with leading designers at a roundtable event to discuss the trends that have shaped and reshaped hotel design and the broader hospitality industry over the decades. Whether we choose to be fashion followers or prefer to deviate from the trend-driven path, we understand the trends that shape our lives, the reasons behind them, and the social forces that drive them forward. Understanding propulsion is both interesting and important.
Main image credit: Swyft